Adrian Thomas held a bonfire out behind his drugstore in Meyersdale, PA, which his family owned and operated for three generations. During the winter in 1992, he came to a fateful decision. He had seen too many deaths of his friends caused by lung cancer and heart disease. For ninety-six years, his family business sold tobacco products. On that day, Thomas, his family members, and his employees boxed up all the cigars, snuff, and pipe-tobacco products and piled them in the middle of the parking lot. Thomas then struck a match and used his state tobacco license to start the fire. A crowed gathered and Thomas told the local media he could no longer put profits ahead of the health of his patrons. Perhaps that single event didn't change the smoking habits in society and other stores probably absorbed profits, but, this was not a decision based on economics, Thomas was responding from his own sense of integrity. (from God's Little Lessons on Life for Dad, Honor Books)

It took Thomas years to change his family business. Thankfully, he made a commitment and like the first son in our story, acted out of a sense of integrity.